2020 has been a whirlwind for Canadians, and small businesses have been hit hard. As a result, the Government of Canada announced Canada's COVID-19 Economic Response Plan. On this episode, Chartered Professional Accountants, Matthew Peterson and Curtis Gabinet, discuss: the Canada Emergency Wage Subsidy, the Canada Emergency Business Account, and the Canada Emergency Response Benefit. Listen to find out which financial relief program is the best fit for your business, and what considerations you should be making.
Influencer marketing provides the opportunity for small businesses to reach a new, highly-engaged audiences. On this episode, Rachel Antony, local Calgary influencer and marketer, explains what types of businesses may benefit from influencer marketing, how to find local influencers, how to properly reach out to an influencer to collaborate, how to set budgets and expectations, and how creative direction is determined. If you’ve never tried influencer marketing, or you’d like to learn more about it, this is the episode for you.
Registered Dietitian, and self-proclaimed “chocoholic,” Andrea Holwegner talks nutrition and productivity. She explains what the 3 kinds of hunger are, the components every meal should have, the best foods to serve in the workplace for productivity, how to incorporate the foods you love into a healthy diet, and more.
Discover strategies for staying in a success mindset during highly stressful times. Success Mindset Consultant, Nana Jokura, joins The Small Business Mastermind to provide leading tips and inspiration to help small businesses find opportunity during even the most difficult times.
Money and debt tend to be topics we shy away from in conversation. Yet, with the average Canadian looking at a $4k+ credit card bill, debt affects us all. On this episode, Mark Kalinowski of the Credit Counselling Society explains the good and bad types of debt, strategies to get out and stay out of debt, and if bankruptcy is really so bad.
Morgan Berna is the host of Olympia Benefits’ podcast, The Small Business Mastermind. Her background is in marketing, journalism, and broadcasting. Passionate about small business, she aims to create content that inspires and educates listeners.