The Small Business Mastermind

Influencer marketing provides the opportunity for small businesses to reach a new, highly-engaged audiences. On this episode, Rachel Antony, local Calgary influencer and marketer, explains what types of businesses may benefit from influencer marketing, how to find local influencers, how to properly reach out to an influencer to collaborate, how to set budgets and expectations, and how creative direction is determined. If you’ve never tried influencer marketing, or you’d like to learn more about it, this is the episode for you.

Registered Dietitian, and self-proclaimed “chocoholic,” Andrea Holwegner talks nutrition and productivity. She explains what the 3 kinds of hunger are, the components every meal should have, the best foods to serve in the workplace for productivity, how to incorporate the foods you love into a healthy diet, and more. 

Discover strategies for staying in a success mindset during highly stressful times. Success Mindset Consultant, Nana Jokura, joins The Small Business Mastermind to provide leading tips and inspiration to help small businesses find opportunity during even the most difficult times.

Money and debt tend to be topics we shy away from in conversation. Yet, with the average Canadian looking at a $4k+ credit card bill, debt affects us all. On this episode, Mark Kalinowski of the Credit Counselling Society explains the good and bad types of debt, strategies to get out and stay out of debt, and if bankruptcy is really so bad.

Did you know that up to 86% of employees are currently disengaged? Yet, by getting 1 more fully engaged day per months businesses can see a 3% increase in their revenue. How can you drive more engagement? According to our guest, Shane Wallace, a big piece of that puzzle is improving emotional intelligence. Learn tangible steps to audit and improve your workplace's emotional intelligence on this episode.

Consumers have higher standards than ever when it comes to who, and what, they allow to pull their attention. Providing valuable content is one of the best ways a company can build trust in their brand and earn the consumer’s time. On this episode, we discuss how a small business can use content marketing to boost engagement, retention, and sales. As well, we explore the future of content marketing and the importance digital media will play.