The playing field is especially unique when you operate a one person business.
Take these 7 tactics and get your business ahead of the game.
1. Nail your elevator pitch
Say what you need to say in 30 seconds or don't bother saying anything at all. The elevator pitch is your concise statement used to describe yourself, your business, or your product. You should be able to cover the key points off the top of your head at a moment's notice. Especially important for chance encounters with a busy investor or potential client.
2. Master your presentations
Having the best product or service isn't enough to ensure growth. You need to be able to convince and influence your audience. You want them to take action and for this you will need to deliver an outstanding performance. Learn the essentials of a knockout business presentation.
3. Develop and expand your Web presence
Consumers of all ages use the internet to find solutions to their needs and answers to their questions. Your business must be digitally positioned to answer these incoming searches. A well designed, mobile optimized website fortified by a regularly updated blog and active participation across major social media channels are the minimum requirements in today's uber competitive digital space.
4. Write and maintain a killer Business Plan
You need a central document where your business goals are described and the means by which you intend to achieve these goals. A business plan is a living document - meaning once you create a version, you should update it as your circumstances change. Keep your business plan as a reference guide and use it to keep yourself in check as your business matures. Don't just write a plan, write a killer plan.
5. Listen to your clients
Your clients are the heartbeat of your business and their insight on your performance is perhaps the most valuable source of information. Stay in touch with them regularly, ask their opinions, develop deep relationships and treat them like your family. It is quite possible their suggestions and ideas can spark a revolutionary new concept for your business.
6. Stay healthy
You need your health in order to run your business. It goes without saying that if you're sick and feeling the blues that your business will have a hard time surviving. Get a good sleep as often as you can, take time to eat healthy meals, and exercise for at least 30 minutes a day. Your productivity will skyrocket if you are rested and in good shape.
7.Have your company pay for medical expenses
The past few years you've probably been paying for your medical expenses out of pocket or through partial coverage with your spouse's plan. In the upcoming year, have your company pay for your medical expenses. Avoid the painful experience of traditional health insurance and try opting for a Health Spending Account that is specifically designed for a one person business.
Health Spending Accounts have been widely adopted by Canada’s one person business community as a viable alternative to traditional insurance. Get a free Beginner's Guide on Health Spending Accounts and discover how it will save you and your business money while providing outstanding coverage.
No set up fees. No administration fees. No premiums.
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