Olympia Benefits has become a recognized and trusted name in Canada's small business community. While the company is well known for reducing medical costs through its Health Spending Account, we also understand the unique challenges that small organizations face from day to day. We believe that understanding your customer and their path to purchase is critical to selling your service or product. In this infographic, we break down the three stages of the Buyer's Journey to help you position yourself effectively to your potential customers.
The Path to Purchase, also known as the Customer Buyer's Journey, is the process that a buyer takes before purchasing a product or service. The challenge that businesses have today with marketing in the digital environment is that they are competing for potential customer's attention in an over-saturated digital landscape.
How do we reach our potential customers when there is so much information available to them? It requires a strategic approach to what we say and how we say it. We can identify who our potential customers are by simply identifying what problems and challenges our business will solve for them (narrow down your potential customers with a customer buyer personas exercise).
Without over complicating it, we can create content for those potential customers that speak to them clearly in each part of the buying process. When we create content that appeals to potential customers in every stage of their buying process, it stands out because of it's relevance. This infographic breaks down the Buyer's Journey into three stages and outlines how to speak to each part of the process.
Do you want to better understand digital marketing for your small business? Listen to the full episode of our new Podcast where we interview Kevin Wilhelm, President and Co-founder of POD Marketing.
Don't have enough time for a full podcast episode? We have sliced up our content into short format clips, now available on YouTube.