Health Spending Account CRA | Olympia Benefits Blog

What is Small Business Mobile Marketing and How To Use It?

Mobile marketing is one of the fastest growing ways to reach potential customers. Why? Because people are increasingly using “mobile” devices like smartphones and tablets rather than computers and televisions. Therefore, it’s important to reach out to them where they are spending time. If you own a...

February 14, 2022

How Often Should a Small Business Post to Social Media

How often you post to social media can impact if the platforms shows your posts to your followers. We have all heard rumours that the best option is to post daily to ensure...

How Small Businesses Can Collaborate with Local Social Media Influencers

What types of collaborations can a small business do with a local social media influencer? How do you find the influencers in your area that will align with your business...

How to Properly Reach Out to Social Media Influencers

What is the best way to reach out to an influencer? How do you avoid sounding like "spam" or a fake opportunity? Which is the best platform to use to reach out to...

Email Marketing is Important for Small Business. Here's Why

It's 2020 and email marketing is still a versatile tool that belongs in any marketer's arsenal. Unlike other forms of digital marketing, the business has complete control...

Digital Marketing in the Time of Coronavirus: How to Succeed

Marketing in our current situation can be difficult. Many businesses have been forced to focus on survival rather than growth. Some have even closed down as they have no...

What goes into building a website from a design perspective?

When building a website, many things come to mind but design is often overlooked. The true essence of design is rarely utilized. The next time you pick a color, consider how...

3 Stages of the Buyer's Journey [Infographic]

Olympia Benefits has become a recognized and trusted name in Canada's small business community. While the company is well known for reducing medical costs through its Health...

The Role of Digital Marketing in Small Business [Transcript]

Kevin Wilhelm, CEO and Co-founder of Pod Marketing, uncovers what digital marketing can achieve for a small business and the role it plays in a business model. He explains...

How to Complete a Digital Marketing Strategy in 4 Simple Steps

A digital marketing strategy is simply a tactical plan that uses digital marketing tools to achieve a specific business goal. Strategy can trip people up if there are...

5 Benefits of Digital Marketing for Small Businesses

The group of potential customers found online is a much larger group of people than you are likely able to attract locally. Using digital marketing, you can reach an enormous...