No complicated exclusions and conditions on your claims
No medical underwriting / hidden policies
Why should you market an HSA?
1. An HSA sells itself
An HSA is a natural door opener to your portfolio of products. Itdoes not require the same level of commitment and trust as most financial products. You can easily qualify a leadby asking the following three questions:
Do they own a business?
Do they pay income tax?
Do they have medical expenses?
If they answer yes to all three questions, chances are an HSA will add value to your client.
2. Great for building a client base
By leading with the HSA, relationship building is facilitated. When you demonstrate the savings with a HSA, you are in a trusted position to show your client other products in your portfolio. Moreover, the ideal candidate for an HSA is also ideal for your more sophisticated investment products since they own a business and most likely have a family.
Think of a HSA as your anchor product, much like mortgage at a bank. Once you have them secured on one product, you can more easily introduce your next idea.
3. Diversify your product portfolio
A HSA is in the nature of insurance but it is more of a tax plan than a traditional insurance plan. By adding an HSA to your portfolio, you are adding diversification to the mix and expanding your knowledge base. You canimpress your clients by providing a complete range of financial planning.
4. If you don't offer a HSA to your client, someone else will
The HSA is becoming mainstream. The product was more obscure in 1997 when Olympia began pioneering the product. Today, many financial professionals include a HSA in their repertoire of products. Ideally, you'd like to add value and service your client in as many ways possible. The HSA is great way to put a fence around your client and ensure they keep their business with you.
Are you a Financial Planner / Advisor in Canada?
Learn how a Health Spending Account with Olympia creates value for you and your clients.
No set up fees. No administration fees. No premiums.